Old Logo
Alternate Logo
Client
Fort Wayne Turners
Year
2026
Title
Fort Wayne Turners Logo
Media
Photoshop and Illustrator
New Logo
B&W Logo
Fort Wayne Turners is a historic social, athletic, and family club located on a beautiful 12-acre campus along the St. Joseph River. For more than 150 years, Turners has brought people together through sports, youth programs, social traditions, and community involvement. The client requested a logo that reflects the brand's motto, “German Roots, Diverse Culture”, and also includes Fort Wayne’s famous three rivers. The final design represents a strategic fusion of the original concepts, updated for a modern aesthetic. By incorporating the motto in a Fraktur style, and simplifying the 3 rivers, I created a logo that effectively achieved this goal.