Since November 2024, I have been serving as the Graphic Designer, and since May 2025, I have also taken on the role of Social Media Manager for Traction’s advertising. Traction, founded by former Indiana University football players Dre Muhammad and Lawrence Barnett, provides athletic development and sports performance training for football players, in all positions and of all levels – from NFL Athletes to Youth. Through Instagram graphics, banners, and flyers; Traction and I revived their content to give them a competitive advantage in football training. Within the first two months I have mangaged to grow Traction’s Instagram views, interactions, and followers. Profile Activity went up 51% to 3,039 people, Profile Visits went up 49% to 2,907 people, External Link Taps went up 128% to 132 people, and gained 212 new followers to the now total of 5,635 followers.
Traction Advertising Graphics
2024-present
Photoshop and InDesign